people watching in the same minute — peak of the Movistar Arena, sold-out show
+300 M
TikTok views generated around the league
77%
of the audience is between 25 and 44 years old
Sunday, October 25 · Teatro Gran Rex · Buenos AiresWritten battles since 2014Dtoke & Papo MC
What Liga Bazooka is
The league where nobody improvises
Founded in Buenos Aires in 2014 by Dtoke and Papo MC. It's the most important written battle rap competition in Spanish-speaking Latin America.
The format
Written rhymes
Competitors rehearse and polish their bars before taking the stage. That means more complex metrics, deeper conceptual layers, and personal attacks that don't exist in freestyle battles.
The rule
No judges, no winners
There's no scoring and no winner is declared. The result is decided by audience debate — and that debate is the engine behind tens of millions of views on reaction channels.
The roster
International matchups
Brings together the top names and legends of battle rap from Argentina, Mexico, Spain, Chile, and the United States on a single date.
Every date produces four kinds of content
Before
Face Off
Each competitor's face-to-face ahead of the battle.
The day
The competition
The live broadcast of the written battles.
After
Interviews
One-on-one with each competitor right after their battle.
The whole cycle
Extra content
Additional material built around the league's universe.
The date being sponsored
Seven battles, one Sunday at the Gran Rex
The lineup is already locked in. Nine of the fourteen competitors generated 2.39 M views on reaction channels from the last date alone.
Chili Parker vs Replik1.16 Mviews on reaction channels · last date
Musher vs Zaina583 Kviews on reaction channels · last date
Alkoy vs Yun534 Kviews on reaction channels · last date
Gustavo Ramos vs Cill73 Kviews on reaction channels · last date
Brillante vs Humo Aliens46 Kviews for Humo Aliens · Brillante's league debut
Giro vs Markitosno prior track recordboth making their main-card debut
Compas vs Underdaiinno prior track recordboth making their main-card debut
Official flyer · two sponsor slots still open at the bottom
Who's behind it
Two founders, 12 million followers
The league isn't a faceless brand. It's run by two of the most recognized figures in Spanish-language rap culture, each with their own audience.
Dtoke
Argentine freestyler · Liga Bazooka producer
Two-time national champion and world champion of Red Bull Batalla. A leading figure in international rap culture, with roots in the competitions that founded the circuit: Quinto Escalón and Halabalusa.
1.6 M
Instagram
1.8 M
YouTube
1.0 M
TikTok
165 K
X
Papo MC
Freestyler · content creator · professional poker player
2016 Argentine champion and the country's representative at the Red Bull Batalla Internacional. Today he's CEO of Bestia, a top-30 esports team worldwide. His path crosses rap, gaming, and gambling — the same territory 1Win lives in.
2.6 M
Instagram
2.3 M
YouTube
1.8 M
TikTok
850 K
X
Who vouches for the league
The ones who made it still show up
This isn't paid press. These are the biggest names in Spanish-language rap talking about the league on their own.
Duki
Rapper
There's discipline, technique, writing. For me, it's the pinnacle of discipline. For me, the Bazooka League is the Olympics.
Bizarrap
Producer
I've been following the league for ages. Bazooka and Zarpado, honestly, what they're achieving, makes me really proud.
Trueno
Rapper
It's been a long time since I've been so into a battle event. Without a doubt, Bazooka, with its history and its present, has something very special.
Tiago PZK
Rapper
I've been following the league a lot. I'm really excited because people like me, like Duko, or like Trueno, come from here. What happens here is amazing.
Acru
Rapper
I come whenever I can. It's incredible what's happening with written battles in Argentina
Dani Ribba
Rapper
There's a magic, a feeling that something different is happening. What Liga Bazooka is achieving is unique.
The track record
Five dates, one sold-out arena
The league scaled up from a sports center to an arena, sold out the Movistar, and on its first date outside the country, hit the biggest number in its history.
Jan 11, 2025Polideportivo Islas Malvinas+5 M
May 19, 2025Movistar Arenasold out+9 M
Aug 30, 2025Teatro Ópera+2 M
Oct 17, 2025Teatro Ópera+1.3 M
Jan 24, 2026Bazooka Mexico12 M
The Movistar Arena sellout
+10,000
people packed the arenasold out
174,049
simultaneous users at the broadcast's peak
96,086
average users during the live broadcast
+740,000
hours watched on YouTube · +1.6 M views
Who's watching
This isn't a teenage audience
This is the number that matters most to 1Win: 77.4% of the audience is between 25 and 44 years old. Adult, with purchasing power, and only 14.8% in the 18–24 bracket.
Crowd at a Liga Bazooka date
AgeYouTube · Jan 24 – Mar 24, 2026
25 – 34 years54.9%
35 – 44 years22.5%
18 – 24 years14.8%
45 – 54 years5%
GeographyYouTube · Jan 24 – Mar 24, 2026
Mexico54.9
Argentina19
United States8.5
Chile2.7
Spain2.5
39.9%
of Instagram interactions come from people who don't follow us — that's acquisition, not our own bubble
10,098
taps on the Instagram external link — this audience clicks
3.46 M
recorded viewers on Instagram
Why this block comes before the big numbers: volume can be bought; an adult audience of 25 to 44 that also clicks can't. The 10,098 taps on the external link are the best evidence that 1Win's QR is going to work.
The numbers
Two measured windows, same result
So nothing rests on promises: these are two independent windows reported by the platforms themselves. One around Bazooka Mexico, the other around the last date.
Window AJan 24 – Mar 24, 2026 · Mexico cycle
YouTube · views12.2 M
YouTube · watch time2.9 M h
YouTube · new subscribers+37.2 K
Instagram · views46.9 M
Instagram · interactions1.91 M
TikTok · total viewers40 M
Facebook · views30.03 M
Window BMay 28 – Jun 24, 2026 · last date
YouTube · views6.7 M+1.8 M
YouTube · watch time1.1 M h
YouTube · new subscribers+12.2 K
Instagram · views31.6 M
Instagram · accounts reached2.24 M+71.8%
TikTok · views7.3 M+19.4%
Facebook · views9.38 M+463%
The peaks worth a look
532.4 K
people watched more than 1 minute on Facebook+998%
15 M
new viewers on TikTok
1.5 M
likes on TikTok · 19 M video views
884
new followers per day on Facebook, on average
What money can't buy
The league doesn't end when the date ends
Because there are no judges and no winner, the verdict is debated by the audience. Every date turns into weeks of third-party content that nobody paid for.
+300 M
TikTok views generated around the league
+45 M
Instagram views
+30 M
views on reaction videos
What that looks like for a single date
The 12 channels that reacted to the last date, with their views. None of them got paid for it.
Replik830 K
Musher543 K
Alkoy402 K
Barba Roja352 K
Chili Parker326 K
Yun132 K
Mecha68 K
HDR65 K
Gustavo Ramos53 K
Humo Aliens46 K
Zaina40 K
Cill20 K
On the scales: the three big numbers above are league-wide cumulative totals. The 3.2 M in the list are from a single date (May 28 – Jun 24, 2026). They're shown separately on purpose, so they don't read as if they're competing with each other.
Why 1Win
An audience that already shows up to argue about the outcome
Liga Bazooka doesn't hand down a verdict. The audience shows up, watches, and goes off to debate who won. That reflex — weighing a matchup and taking a side — is the same one that drives a 1Win user.
The right audience
77%
of the audience is between 25 and 44 years old. That's the bracket that actually plays and deposits, not the one that just watches.
Clicks
10,098
taps on the Instagram external link. Click intent is already proven before a QR code even goes up.
Sticks around
532 K
people watched more than a minute straight on Facebook, a +998%. Enough time to read a QR code on screen.
Natural bridge
Bestia
Papo MC, co-founder, is CEO of a top-30 esports team worldwide and a professional poker player. The overlap with 1Win already exists.
Note for the conversation with 1Win: the audience's geography today is 54.9% Mexico and 19% Argentina. Since the sponsorship is being sold around the Gran Rex date, it's worth stating this upfront: the date is local, the audience is regional. It's an argument in your favor if presented as extra reach, and a problem if the client discovers it on their own.
How it looks on the ground
Where 1Win shows up on October 25
It's not a logo hung in a corner. It's a cadence: over 3 hours of broadcast, the brand comes back on screen every few minutes, and every battle that ends opens a conversion window.
every 3 minutes · the whole broadcast
Screen, podium, and side panels
The brand enters the frame from the opening shot and cycles back on the stage's virtual screens.
≈ 60 brand appearances per broadcast
every 10 minutes · and at the end of each battle
QR on screen
Placed right when the audience is reacting to the round that just ended — the moment of highest intent all date.
≈ 18 QR appearances per broadcast
between battles
Interview set
Brand backdrop in frame during the one-on-one interviews with each competitor as they come off stage.
The «Presented by 1Win» backdrop is exclusive to the Main Event package
7 battles = 14 interviews
post-battle · press area
Mic and backdrop
Logo printed on the hand mic. It's in frame in every clip cut from the press area, and it travels on its own.
The brand travels with the clip
the days following the date
Reels and clips
4 reels of the most important battles with a bottom logo and a collab with 1Win's account. Plus 4 stories with a link and tag.
169K average views per reel · peak of 426K
throughout the whole event
Presence at the venue
Brand on screen, in the guest area, and in the artist area. No booth and no merchandise giveaways.
6 VIP tickets for the 1Win team
See a date live
This is what the live show looks like
A clip from the last date: the arena, the crowd, and the stage where the brand shows up. Hit play to hear it.
Reference images over real event photos
Projection
What reach backs up each activation
Every 1Win touchpoint, with the real number that surface moved. No multiplying: just the source data.
On streamlogo · QR · interviews
Peak simultaneous users (Movistar Arena)174,049
YouTube channel views12.2 M
Logo appearances per broadcast (3 h)≈60
QR appearances per broadcast (3 h)≈18
4 dedicated reelsthe top 4 battles
Average views per reel from the event169K
Best reel from the last date426K
Reels' share of interactions77%
Account followers623,684
Shorts and verticalsclips and cuts
Total viewers on TikTok40 M
New viewers15 M
Likes1.5 M
Facebookhighest retention
Views30.03 M
Watched more than 1 minute532.4 K
Page visits491.7 K
How the cadences are worked out: over 3 hours of broadcast, a logo every 3 minutes comes out to ≈60 brand appearances, and a QR every 10 minutes comes out to ≈18 appearances. Reel average: calculated over the 18 reels from the last date, which added up to 3.03 M views combined. Method: every number is the one reported by its own platform. They're not added up across platforms, to avoid double-counting the same user.
Investment
Three ways in
The full package for the Gran Rex is Main Event. Round and Titular exist so 1Win can choose the level of presence it needs for this event.
Round
On request
price to be discussed
Logo on virtual screens every 3 minutes
Logo presence at key points of the stream
Brand on the main screen, podium, and side panels
Presence in clips and the event's official content
2 VIP tickets
recommended
Titular
On request
price to be discussed
Everything in Round
QR on screen every 10 min and at the end of each battle
Brand backdrop at the interview set
Logo on the hand mic for post-battle interviews
Integration in highlight moments and transitions
4 reels of the top battles with bottom logo + collab
4 stories with link and brand tag
Logo on Instagram thumbnails and on Shorts
6 VIP tickets
Main Event
On request
price to be discussed
Everything in Titular
«Presented by 1Win» backdrop at the interview set — exclusive to this package
Presence at the Face Off ahead of the date
Amplified brand presence throughout the event
Brand in the guest area and the artist area
Organic logo appearance in YouTube videos and social media
Redirect QR with link in the event's videos
Natural integration in backstage and interviews
Presence in all clips, reels, interviews, and official content
Next step
Not long now until the 25th.
Better to close the package before the final lineup goes out: the brand that comes in before the announcement appears throughout the whole communication cycle, not just in the broadcast.
the date
Sunday, October 25
the venue
Teatro Gran Rex
the city
Buenos Aires
the broadcast
3 hours live
Liga Bazooka · Written battles since 2014 · Dtoke & Papo MC · contacto@ligabazooka.com
Sources: YouTube Studio, Instagram Insights, TikTok Analytics, and Meta Business. Window A: Jan 24 – Mar 24, 2026. Window B: May 28 – Jun 24, 2026.
Brand content and activations intended for audiences over 18. Play responsibly.
